Since the end of June, a META campaign (Facebook & Instagram) has aimed to raise awareness of the MyChurch app among the residents of Renens. This project is part of the pilot launch of the app in the parish of Renens-Bussigny.
The campaign unfolds in three stages:
- Phase 1 (June): presenting MyChurch as the new reference platform for Christian communities, through institutional visuals in French and Spanish.
- Phase 2 (from July 10): showing that the parish of Renens is already active on MyChurch, with its schedules, announcements, and events.
- Phase 3: encouraging app downloads with a clear call to action and visuals focused on concrete benefits.
The campaign targets French-speaking and Spanish-speaking residents of Renens within a 20 km radius. Initial results show strong audience potential, with adjustments underway to better reach people active in parish life.
With this project, the parish of Renens becomes a testing ground for deploying digital communication that is intelligent, human, and mission-driven. MyChurch thus becomes a practical tool to strengthen the bonds between the faithful and their community.